Hakes shoes SS11 by Julian Hakes
We first released early images of the design for a new ladies fashion shoe on the 23rd September 2009 right here on Dezeen.
Later that evening I received a message from Marcus the editor of Dezeen to say ‘it had gone viral’ and I should ‘put my name into Google’. I did this and got halfway through ‘Ha….’ before Google prompted me to ‘buy Julian Hakes shoes?’
Within hours the story was snapped up by American blog www.gizmodo.com and registered in excess of 100,000 hits and streams of comments. Over that same weekend Hakes received press enquiries from agencies right around the globe.
On the Monday after the story broke we received a call from the office of a rather well known female ex-model in New York requesting 2 pairs in her size for her show. At this stage the Hakes ‘mojito’ shoe was in initial sketch model and prototype form and they realised that they needed to make this shoe a reality.
As a result and keen to see how the design worked on a foot, bloggers and fashion followers started themselves to imagine how this sculptural shoe design could work, sparking a series of self made on line videos, photomontages and sketches.
Almost a year in development we have been working to refine every curve and twist. We are very excited that Hakes shoes SS11 will be revealed this coming weekend for London Fashion Week.
Hakes are providing Mojito footwear for the SS11 presentation for Swedish fashion designer Ann Sofie Back (Sunday 19th Sept – 09:30 – Somerset House) and London designer Ada Zanditon (Monday 20th – 14:00 – ON/OFF Victoria House WC1).
We as Hakes have formed a joint venture with an international manufacturer and distributor responsible for some of the world’s top brands in order to make the Hakes vision of a very unique fashion shoe a reality.
by :- Iam Architect